Quality as company philosophy
- The term quality
- Quality benchmark “Zero mistake”
- Results of continuous quality improvement
Customer orientation
- What is a customer?
- Benefits of customer orientation for the customer
- Benefits of customer orientation for the company
Goal – customer satisfaction
- Customer loyality
- Customer support/customer service
Practical tips
- Activities to increase the customer loyalty
- Establishment of customer relationship management
- Recommendation
- Living references
- Checklist for customer orientation
Customer information data
- Strength and weakness profile
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 recognizing the value of every customer |